The 5th #MYCYBERSALE 2018 national online sale event draws more than 1,200 merchants, nearly 70 perc centare SMES;
A leats 600 merchants ready to ship orders overseas;
#MYCYBERSALE 2018 Has the pprotitialto reach over 13.9 milo milion online shoppersin Malaysia.
Malaysia and overseas shoppers can start shopping #MYCYBERSALE
2018 form 3rd to 7th Sedptember at www.mycybersale.my.
KUALA LUMPUR, 28th AUGUST 2018 – The 5th #MYCYBERSALE
2018 is set to become Malaysia’s biggest ever national online sale event since
2014, with over 1,200 merchants offering products and services in more than 20 retail
categories.
The event is proving to be a
successful model for the Small Medium Enterprises (SMEs) with almost 70 per
cent of the participating merchants coming from this sector.
#MYCYBERSALE 2018, happening from 3rd
to 7th September, is organised by the National ICT Association of
Malaysia (PIKOM) and supported by the Malaysia Digital Economy Corporation
(MDEC).
The regional and international brands
taking part in this online sale event include Lazada, Shopee, Shopback, 28Mall,
Malaysia Airlines Berhad, Qoo10, Hermo, Shopback, Coca Cola, Mead Johnson and
Unilever.
“#MYCYBERSALE merchants have lined up attractive
deals and items at hugely-discounted prices for consumers to take advantage of.
This is the time to grab fantastic travel deals, your favourite tech gadgets, shop
for festive holiday gifts and year-end parties,” said Ganesh Kumar Bangah,
Chairman of PIKOM.
Almost two thirds of the Malaysian
internet users are online shoppers and #MYCYBERSALE 2018 has the potential to
reach over 13.9 million online shoppers in Malaysia, said Ganesh.
He added that PIKOM is confident the
targeted RM370 million in GMV for the event will be surpassed. GMV is defined
as the total revenue generated during the five-day sales period before making
an allowance for discounts.
In
line with its theme - ‘DRIVING
GROWTH THROUGH OMNI CHANNEL COMMERCE,’ #MYCYBERSALE 2018 is aimed at encouraging SMEs and micro-enterprises to adopt an omnichannel
approach for their businesses to reduce dependency on social media private
messaging sales.
More than
600 merchants are expected to ship orders to China, United Arab Emirates,
United States and other countries in Europe and South East Asia.
With the
favourable Ringgit currency rate expected to attract more overseas customers to
#MYCYBERSALE 2018, PIKOM is confident that the targeted RM50 million export
revenue will be achieved, said Ganesh, who was speaking at the launch of #MYCYBERSALE
2018 which was attended by more than 350 guests, here in Kuala Lumpur today.
#MYCYBERSALE
2018 online sale event has become a catalyst for merchants in Malaysia to be
part of the e-Commerce ecosystem and contribute to the domestic and export e-Commerce
revenue. In 2017, #MYCYBERSALE attracted 1,007 merchants generating RM311
million in GMV, with RM39 million in export revenue.
#MYCYBERSALE 2018 event drew strong
support from more than 100 leading corporate and retail brands in the private sector
which included Pinnacle Partners Commerce.Asia, Fusionex, Mastercard and
Lazada; Premier Partners Mobiversa, SAP Malaysia, Shippop, Shopback, CapFiX and
y5zone Malaysia; Gold Partners iPay88 and Malaysia Productivity Corporation
(MPC) and Silver Partners SF Express, eGHL, GDex, LWE, SF Express, World First
and City-Link Express. The event also
attracted initiative partners and marketing partners as well as lucky draw
sponsors.
“This is the second year that PIKOM
is helming #MYCYBERSALE and I am confident it is on a progressive road to
become a fully self-sustainable event as more than 62 per cent of the event this
year is funded by the private sector compared with 40 per cent last year,” Ganesh
added.
He added that from this year onwards,
the #MYCYBERSALE event will be held annually between the National Day and
Malaysia Day for consumers to take advantage of the attractive deals and
rock-bottom prices, offered by the merchants during these memorable national
celebrations.
Datuk
Yasmin Mahmood, Chief Executive Officer of Malaysia Digital
Economy Corporation (MDEC), commended the efforts by PIKOM in taking on the
mantle of organising the campaign for the second year running. "Initiated by MDEC in 2014, we are
pleased to continue to support #MYCYBERSALE, which is helping more local SMEs
take their rightful place in the burgeoning eCommerce arena and place Malaysia
as a regional eCommerce powerhouse."
Applauding
the cross-industry collaboration, she further commented: "Initiatives as #MYCYBERSALE
are aligned with a most fundamental objective of the National Strategic
eCommerce Roadmap, which is to accelerate adoption of eCommerce (in Malaysia).
Our SMEs and microenterprises will benefit greatly from these proactive steps
to boost online trade.”
According
to the Department of Statistics Malaysia, the eCommerce growth rate in Malaysia
is expected to grow from the 10.6% in 2016 to 20.8% by 2020. With one of the highest internet penetrations
in Southeast Asia at 85.7% and mobile penetration at almost 140%, Malaysia has
become one of the fastest growing emerging eCommerce emerging markets in the
region.
"The
nation’s merchants, SMEs, industry and our consumers are forging ahead to
digitalise Malaysia’s proud tradition as a global trading nation," she
added. “These are stepping stones to even greater things: Malaysia is now
moving up the value chain and trading in ideas, innovation and new technologies
in a spirit of collaboration across different sectors.”
At the stroke of midnight on 3rd
September, consumers will be spoilt for choice by the wide array of promotions
and deals at www.mycybersale.my
from over 20 retail categories to choose from. These include electronics,
fashion, baby and kids, travel, health and beauty, home and living, food and
beverage, wellness services, home appliances, and sporting equipment.
Media
Contact:
Rina De Silva |Research and
Content Manager |Tel: 03-40650078 ext 233/019-3892772|Email: rina@pikom.org.my
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